The idea behind this piece was to create a website to go along with our advertising campaign for Big Red. The campaign was B.Y.O.B., or Bring Your Own Big. The focus was on the college consumer. Instead of bringing alcohol to a party, the students bring Big Red. This fun and interactive website expresses both the mentality of the company and picks up on the freshness of the drink and the target audience.
BRING YOUR OWN BIG